It has always been my motto: “Relationship is the world’s truest currency”. My vision is to combine my skill as a business man, with a personal approach to the latest trends in the manufacturing of jewellery.

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I grew up in Worcester, the son of a jeweller. The jewellery business

was in my blood.  We eventually bought a shop in Paarl, and, as a young and energetic businessman, my vision for the business grew ever bolder. I travelled the world to acquire as much knowledge and skill as

I possibly could, attending jewellery fairs in the United States, England, Hong Kong, and Thailand. My travels later led to a position at a jewellery store in England, where I gained valuable industry experience. During

that time, I also earned a Diploma in the History and Grading of

Diamonds from the Gemological Institute of America (GIA).

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Returning to South Africa with more newfound knowledge and more

passion than ever, I came one step closer to creating the business I

had envisioned. I opened a shop in a mall in Paarl. The shop thrived,

but the impersonal and mass-market atmosphere of a shopping mall

never quite suited my vision. In 2018, the time had come for a change.

I closed the doors of the shop in the mall and took the ultimate step. Wiekus Viljoen Private Jeweller was founded.

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In this new capacity and without the excessive overhead costs of the

mass-market space, I am able to practise true craftsmanship with an emphasis on relationship, partnership and professionalism. I focus

on jewellery manufacturing and repairs, valuations and the selling of diamonds and coloured stones.